Up to 30% lower CPL, without affecting your media budgets.
With Back Market, we had the opportunity to deploy a genuine strategy of diversification and creative optimization, at the service of their acquisition campaigns.
After a few months' work, 100 creative tracks and 600 product assets, the brand achieved a 30% reduction in its CPL.
"We obtained -30% incremental CPA on our campaigns thanks to creative diversity.
We're very satisfied with this collaboration, which has enabled us to build tangible bridges between media strategy and creative strategy. It's a real evolution in our approach to digital advertising."
"This modular content approach is really the core of our strategy.
Thanks to this model, we no longer suffer from audience fatigue, and we have already seen great results: CPM reduced by 80%, cost per user reached reduced by 40%, and a 30% increase in engagement."
Algorithms like Meta's need to be oriented. They need a diversity of messages, creative treatments and formats to reach consumers beyond the common signals they pick up.
The more creative you have, the less you show consumers the same thing over and over again, and the less they'll get bored.
You have as many possible entry points that can trigger purchase and fuel brand perception as you have differentiating axes. You might as well make the most of them!
By sticking to price/product, you can only vary minor parameters (the products concerned, the colors, the layout...). The possibilities for creative optimization are necessarily multiplied by diversity.
